Crisis communication aims to protect a person, a company or even a community that is facing or is at risk of facing a conflictual situation, as a result of which the reputation of said person might be affected.
Crises can be financial, operational, personal, caused by technology or a natural disaster. The entity whose reputation needs to be protected may be the one who caused the crisis or may be involuntarily involved or become collateral damage.
Situations vary and can be complex. No crisis is like another, but the truth is that any company, regardless of size or field in which it operates, can be affected by a crisis.
The continuous development of communication media and, therefore, the speed by which information is shared, no longer allow the no comment or we are waiting for it to pass approach. Stakeholders, from press to employees, buyers or investors, can no longer be fooled this way. There is a need for fast, accurate and transparent communication from companies affected by a crisis.
Crisis communication is not an easy task to manage, which is why choosing professionals with relevant experience, such as SPIA, is particularly important.
The experience acquired over the years has indicated that, in a complex situation, such as the one which requires the services of a private investigation agency, the design and integration of a crisis communication plan into the action plan is a mandatory need, not just a recommendation.
The factors that financially harm a company have a real chance of tarnishing its public image and its reputation, be it illegal groups or disparate actions, but with consequences on several levels and in the long run. The company going through the crisis must avoid the risk of being turned, from a positive character, into a negative one, at the level of perception among stakeholders. In addition, public pressure can influence the general perception of the case.
Crisis communication scenarios and strategy are constantly being developed and adjusted during the 3 stages – before, during and after the crisis communication, depending on the results obtained in the private investigation process.
Our main goal is that the management of communication during the crisis remains under the control of the client. SPIA specialists in crisis communication can join an existing communication & PR department, as consultants, or they can act from A to Z, if the client facing the crisis does not already have partners for this purpose.
In terms of the duration, the crisis communication period may exceed the time required for the investigation, depending on the time need to legally solve the case.